Editorial Design, Art Direction
2023
Oddball Magazine
Project Brief: Oddball Magazine is a vintage inspired magazine that covers news and opinion but is also colored by nostalgia and the memorabilia of past decades. Oddball is also known for its offbeat use of visuals. The task was to design and art direct the special tech issue which discusses the topic of artificial intelligence in the modern workforce. I decided to pull inspiration from the type styles and imagery of the 1950s after drawing an interesting parallel between the technological boom and changes of the 1950s and our current modern era.
Visual moodboard
Quick (not very pretty :p) sketches for layout ideas
Final typography
Working files + grid system
Cover photo before and after image and typographic treatment
A briefcase is photoshopped in. The visuals offer humorous relief to the reality and fears of technology taking over the workforce.
Opener to feature article
Feature spread
Closer look of feature spread
Front cover features an old timey robot, on theme with the special issue (all about technology’s presence in the workforce). Special issue and feature article are considered for their greater hierarchy within the design.
Final spread of feature
Alternative typographic cover: keeping the hierarchy the same as image cover by prioritizing the special issue and feature article. Playing with color and meaning.