Marketing Campaign, Social Media, Identity
2023
Peers.net
Peers.net is an online mental health support program for teens and young adults. I was hired as a contract designer along with a team of other young designers to come up with new visual and conceptual ideas for their marketing campaign and overall brand. The goal was to develop fresh ideas for the brand and to create designs that would increase engagement from their Gen Z audience. Over the course of the several months, I collaborated with other designers on monthly project briefs and worked individually on projects. I designed print, digital, and other promotional assets for their marketing campaign, social media, and other brand collateral. Below are some of the things I worked on.
Moodboard and research: What makes a product appeal to Gen Z?
Sticker design and loading bar concept
Alternate version of sticker with different colors and typography
Promotional flyer design. Design was printed and posted around Charleston, Seattle, and San Francisco test locations.
Current website as of 2024